Conversion Exporter by PixelYourSite is a premium WordPress conversion tracking plugin designed to send reliable first-party sales and lead data to Google Ads. It exports WooCommerce orders and captured WordPress form submissions through secure, automatically updated feeds, helping advertisers recover conversions that browser-based tags may miss because of ad blockers, privacy tools, offline payments, or interrupted tracking.
The plugin can complement an existing Google Ads tag or serve as the primary source for imported conversions. It records available Google click identifiers, prepares conversion data in supported Google Ads formats, and helps keep advertising reports aligned with actual orders, leads, refunds, and order changes.
Improve Google Ads Tracking with Conversion Exporter by PixelYourSite
Browser-based conversion tags provide immediate tracking, but they depend on scripts running successfully in the visitor’s browser. Transactions may be missed when scripts are blocked, cookies are restricted, payments occur offline, or the customer leaves before the conversion tag finishes loading.
Conversion Exporter uses stored WordPress and WooCommerce data instead of relying exclusively on a real-time browser event. This server-managed approach can help recover missing sales and lead information while providing Google Ads with more complete conversion signals.
The plugin is suitable for businesses that want to:
- Import WooCommerce purchases into Google Ads
- Capture and export WordPress form leads
- Recover conversions missed by browser tags
- Include eligible offline or delayed-payment orders
- Report full refunds and modified order values
- Improve attribution with click IDs and first-party customer data
- Automate conversion imports through secure hosted feeds
Export WooCommerce Orders to Google Ads
Conversion Exporter can use WooCommerce orders as a source for Google Ads conversion imports. Store owners can choose which order statuses qualify for export, helping them control when an order should be treated as a completed advertising conversion.
Exported WooCommerce data can include:
- Transaction or order ID
- Conversion value
- Order currency
- Available Google click identifiers
- Customer information for enhanced matching
- Order changes and conversion adjustments
This enables advertisers to send verified transaction data from their store rather than depending entirely on the original checkout-page event.
Recover Missed WooCommerce Conversions
Some legitimate purchases may not appear in Google Ads because the browser tag was blocked, failed to load, or could not complete the tracking request. Conversion Exporter can identify eligible stored orders and prepare them for import.
This approach is useful for tracking:
- Bank transfer purchases
- Invoice payments
- Phone orders
- Point-of-sale transactions recorded in WooCommerce
- Orders completed despite blocked tracking scripts
- Purchases affected by browser privacy restrictions
By importing order data directly from WooCommerce, advertisers can create a more complete view of campaign performance.
Avoid Duplicate Purchase Tracking
Conversion Exporter by PixelYourSite can work alongside PixelYourSite’s Google tag. When configured for this workflow, the plugin can exclude orders already tracked by the online tag and export only purchases that were not recorded through the original browser event.
This helps advertisers combine real-time conversion tracking with offline conversion imports while reducing the risk of counting the same purchase twice.
Track Refunds and WooCommerce Order Changes
Revenue can change after the initial sale. Customers may receive full or partial refunds, administrators may edit an order, or products and quantities may be changed after the conversion was first reported.
Conversion Exporter supports Google Ads conversion adjustments so advertising reports can reflect these updates.
Send Conversion Restatements
When an exported order value changes, the plugin can prepare a restatement. Google Ads can then update the value associated with the original conversion instead of retaining outdated revenue data.
Restatements can be useful when:
- A partial refund changes the final order value
- An administrator applies a discount
- Products are added to or removed from an order
- Item quantities are changed
- The recorded transaction total is corrected
Report Full Refunds with Retractions
When an order is fully refunded, Conversion Exporter can prepare a retraction linked to the original transaction ID. This allows Google Ads to remove the refunded conversion value from its reporting.
Accurate refund and order-change data can help maintain more realistic revenue reporting, return on ad spend calculations, and value-based campaign optimization.
Export WordPress Form Leads
Conversion Exporter is not limited to WooCommerce purchases. It can also capture WordPress form submissions and prepare them for Google Ads lead conversion imports.
The plugin scans a selected page for forms, allows administrators to choose the relevant form, and maps available fields to supported conversion data. Captured submissions are stored locally in the WordPress database before being included in an export task.
Depending on the form and submitted information, mapped fields can include:
- Email address
- Phone number
- First name
- Last name
- GCLID
- GBRAID
- WBRAID
- Lead value and currency
This workflow helps businesses track contact requests, quote submissions, demo inquiries, registrations, and other lead-generation actions.
Support Enhanced Conversions for Leads
Conversion Exporter can prepare first-party customer information for Google Ads Enhanced Conversions for Leads. Available identifiers such as email addresses, telephone numbers, and names can be normalized and hashed with SHA-256 before export.
Hashed first-party data gives Google Ads another way to match conversions when a click identifier is unavailable or unreliable. This can improve attribution coverage while keeping readable customer details out of the generated conversion file.
Enhanced conversion data may be particularly valuable for:
- Service businesses
- Lead-generation websites
- Agencies
- Consultants
- SaaS companies
- Membership websites
- Businesses with long sales cycles
Capture Google Click Identifiers
Google click identifiers connect an imported conversion to the advertisement that generated the visit. Conversion Exporter can capture and store available identifiers with WooCommerce orders and form submissions.
Supported identifiers include:
- GCLID
- GBRAID
- WBRAID
The stored identifier can then be included in the conversion export, allowing Google Ads to associate the sale or lead with the appropriate advertising interaction.
Use a Backup GCLID Parameter
Browser behavior may sometimes remove or restrict the standard GCLID parameter. Conversion Exporter supports a configurable backup URL parameter that can carry the GCLID value from Google Ads.
When the standard identifier is unavailable, the plugin can detect the configured backup parameter and store its value in a first-party cookie. This provides an additional method for retaining attribution data before an order or form submission is completed.
Create Custom Conversion Tasks
Conversion tasks determine what information the plugin exports and how Google Ads should process it. Separate tasks can be created for different conversion actions, such as purchases, leads, refunds, or modified order values.
A conversion task can be configured with options such as:
- Internal task name
- Google Ads conversion name
- WooCommerce or form data source
- Eligible order statuses
- Conversion value inclusion
- Enhanced conversion data
- Click-ID requirements
- Export starting date
- Duplicate-tracking controls
- Hosted-feed credentials
Tasks can be enabled, disabled, edited, deleted, or regenerated from the WordPress administration area.
Google Ads Data Manager Support
Conversion Exporter supports feeds prepared for Google Ads Data Manager. The plugin creates a hosted file on the WordPress website and provides the information required to configure an HTTPS data source.
The generated file can contain supported conversion fields such as:
- Click identifiers
- Hashed user information
- Transaction ID
- Conversion value
- Currency
- Conversion action details
Because the feed follows the required data structure, Google Ads can detect and map the supplied fields during the Data Manager setup process.
Support for Google Ads Conversion Uploads
The plugin also supports Google Ads conversion upload formats for several tracking workflows.
Conversions from Clicks
This format can import WooCommerce orders or leads associated with a captured Google click identifier.
Enhanced Conversions for Leads
Enhanced lead imports can include hashed first-party information, allowing Google Ads to attempt matching even when a click ID is missing.
Conversion Adjustments
Adjustment exports use the WooCommerce order ID to identify an existing conversion. They can communicate full refunds through retractions and changed order totals through restatements.
Secure, Self-Hosted Conversion Feeds
Generated conversion data remains hosted on the WordPress website rather than being stored on an unrelated export service. The feed can be protected with a username and password using HTTP Basic Authentication.
Google Ads can access the protected HTTPS feed with the configured credentials while unauthorized visitors are prevented from opening it freely.
Self-hosted feeds offer several practical benefits:
- Conversion files remain under the website owner’s control
- Access can be protected with authentication
- Google Ads can retrieve updated data automatically
- Manual file transfers can be reduced
- Separate feeds can be created for different conversion actions
Automate Conversion File Generation
Conversion Exporter can regenerate its files automatically, allowing Google Ads to retrieve updated conversion data on a recurring basis.
Available generation approaches include:
- WordPress cron processing
- The plugin’s own scheduling method
- External calls from a system cron job or monitoring service
- Manual regeneration from the WordPress dashboard
The external-call option can also be triggered through a REST API endpoint or WP-CLI command. This gives developers and advanced administrators more control over when conversion exports are processed.
Incremental Updates and Google Crawler Detection
The plugin can detect when the Google Ads crawler accesses a hosted conversion file. This information helps it prepare later exports with conversions added after the previous Google retrieval.
Administrators can view the last file update and the most recent detected Google crawl from the conversion task list. Incremental processing helps prevent every scheduled feed from repeatedly including the same historical data.
Consent-Aware Conversion Exports
Conversion Exporter includes consent-related controls for businesses that need to restrict exports according to a visitor’s recorded permission.
The plugin can work with ConsentMagic to detect and store consent information for eligible WooCommerce orders and form submissions. A conversion task can then use the configured consent settings when determining which entries may be exported.
Consent requirements vary by website, location, data type, and advertising configuration. Website owners should configure their consent process according to the laws and platform policies that apply to their business.
Manage Stored Lead Data
Captured form submissions are stored locally so they remain available for later export. Form tasks include retention controls that allow administrators to remove older lead records automatically.
Stored data can be limited according to:
- The age of each entry
- The number of entries retained
These options help administrators manage database size and apply an appropriate data-retention policy for their website.
Who Should Use Conversion Exporter?
Conversion Exporter is designed for WordPress advertisers who need more dependable Google Ads conversion data than browser tracking alone can provide.
It is especially useful for:
- WooCommerce store owners
- Google Ads specialists
- Performance marketing agencies
- WordPress lead-generation websites
- Businesses accepting offline payments
- Stores processing refunds or order edits
- Advertisers using Enhanced Conversions for Leads
- Developers building automated conversion workflows
Build More Reliable Google Ads Conversion Reporting
Conversion Exporter by PixelYourSite combines WooCommerce order exports, WordPress form capture, click-ID storage, enhanced lead data, refund adjustments, secure HTTPS feeds, and automated updates in one premium conversion tracking solution.
It is a practical choice for businesses that want to recover missed conversions, report more accurate revenue, and provide Google Ads with stronger first-party performance data. Add Conversion Exporter by PixelYourSite to your tracking workflow and turn verified WordPress activity into more complete advertising insights.
