Add to Cart Redirect for WooCommerce
Add to Cart Redirect for WooCommerce is a premium WordPress plugin that gives online store owners complete control over where customers go after adding a product to their cart. Instead of following the default WooCommerce shopping flow, you can automatically redirect shoppers to checkout, another product, a promotional page, or any custom URL.
Developed by Jeroen Sormani, this WooCommerce extension helps simplify the purchasing process, reduce unnecessary navigation, and create more targeted shopping experiences.
Whether you want to skip the cart page, direct customers to special offers, or configure unique redirects for individual products, Add to Cart Redirect for WooCommerce makes it easy to customize the shopping journey.
Key Features of Add to Cart Redirect for WooCommerce
Redirect Customers After Adding Products to Cart
The plugin allows you to specify exactly where customers should go immediately after adding an item to their shopping cart.
Supported redirect destinations include:
- WooCommerce checkout page
- Shopping cart page
- Individual product pages
- WordPress pages and posts
- Public custom post types
- Promotional landing pages
- Custom URLs
This flexibility allows store owners to create purchasing flows that better match their products and marketing strategies.
Skip the Cart Page and Go Directly to Checkout
One of the most practical features is the ability to redirect customers directly to checkout.
Instead of requiring shoppers to navigate through the cart page, the plugin can take them straight to the checkout process after adding a product.
Benefits include:
- Fewer steps between product selection and checkout
- Reduced unnecessary page navigation
- A more streamlined purchasing experience
- Convenient checkout flows for single-product purchases
- Potential improvements in checkout completion rates
Direct checkout redirects are especially useful for stores selling digital downloads, individual services, or products commonly purchased one at a time.
Flexible Product-Level Redirect Rules
Add to Cart Redirect for WooCommerce supports multiple levels of redirect configuration.
Redirect rules follow a defined priority order:
- Product variation redirects
- Individual product redirects
- Product category redirects
- Global redirect settings
- Default WooCommerce behavior
More specific rules take priority over broader settings, allowing different products to follow different purchasing paths.
Product Variation Redirects
For WooCommerce variable products, you can configure redirects for individual variations.
For example, a store selling products with multiple options can direct customers to different pages depending on the variation they select.
This provides additional flexibility for products with different purchasing requirements or promotional campaigns.
Category-Based Redirects
The plugin supports category-level redirects, allowing you to configure redirect destinations for products within particular WooCommerce categories.
This is useful when groups of products require a similar shopping experience.
Possible applications include:
- Directing digital products to checkout
- Sending selected product categories to promotional pages
- Creating category-specific purchase journeys
- Applying consistent redirects across related products
Category redirects help reduce the need to configure every product individually.
Global Redirect Settings
For stores that need a consistent redirect destination, the plugin provides global settings.
You can establish a default destination for products that do not have more specific redirect rules.
For example, you can configure a storewide redirect to checkout while retaining separate destinations for selected products or variations.
If no applicable redirect is configured, WooCommerce follows its default behavior.
Built-In Search for Redirect Destinations
The redirect configuration fields include search functionality for locating content within your WordPress website.
You can search supported public post types, including:
- Products
- Pages
- Blog posts
- Public custom post types
Alternatively, you can enter a custom URL directly.
This makes configuring redirects more convenient without requiring you to manually locate every internal page address.
Automatically Add Additional Products to the Cart
The plugin can also support promotional shopping flows that automatically add additional products through specially configured redirect URLs.
For example, a store can create a promotion where purchasing a qualifying product triggers a redirect that adds a complimentary item to the cart.
This functionality can be useful for:
- Promotional gifts
- Product bundles
- Special offers
- Marketing campaigns
- Complimentary products
These scenarios require appropriately configured add-to-cart URLs and redirect rules.
Integration with WooCommerce URL Coupons
When combined with the separate WooCommerce URL Coupons extension, Add to Cart Redirect can support shopping flows that automatically apply coupons through specially configured URLs.
This can help merchants create promotional campaigns with fewer manual steps for customers.
The coupon functionality depends on the additional extension rather than being a standalone feature of Add to Cart Redirect.
Redirect Customers to Terms and Conditions
Some products require customers to review additional information before continuing with their purchase.
With Add to Cart Redirect for WooCommerce, you can send shoppers to a relevant terms and conditions page after they add a product to their cart.
This is particularly useful for:
- Products with special purchasing conditions
- Services requiring additional information
- Custom-made products
- Products with specific usage policies
A redirect can help present important information during the purchasing process, although it does not independently establish customer consent.
Compatible with AJAX and Standard Add-to-Cart Actions
The plugin supports WooCommerce add-to-cart actions using both AJAX and non-AJAX configurations.
This allows merchants to implement redirect functionality across supported WooCommerce shopping flows without requiring a particular add-to-cart mode.
Practical Uses for Add to Cart Redirect for WooCommerce
Digital Product Stores
Stores selling downloadable files, software, templates, or other digital goods can direct customers immediately to checkout.
This creates a shorter purchasing flow for customers who are ready to complete their orders.
Single-Product Websites
Websites focused on selling one primary product can reduce navigation by directing customers from the add-to-cart action to checkout.
Promotional Campaigns
Merchants can redirect shoppers to dedicated promotional pages or use configured URLs to support special product offers.
Stores with Multiple Product Categories
Category-level settings make it possible to provide different redirect destinations for different groups of products.
Variable Product Stores
Businesses selling products with multiple variations can configure separate destinations according to the selected variation.
Why Choose Add to Cart Redirect for WooCommerce?
Standard WooCommerce functionality offers basic add-to-cart behavior, but some stores need more control over what happens after a customer selects a product.
Add to Cart Redirect for WooCommerce provides that flexibility through configurable redirect rules and destination options.
Its main advantages include:
- Flexible redirects after adding products to the cart
- Direct checkout navigation
- Individual product and variation settings
- Category-based redirect configuration
- Storewide redirect rules
- Searchable internal redirect destinations
- Custom URL support
- Compatibility with AJAX and non-AJAX add-to-cart actions
- Support for specialized promotional shopping flows
By tailoring navigation to different products and customer journeys, store owners can simplify purchasing steps and create more focused shopping experiences.
Simplify Your WooCommerce Checkout Experience
Add to Cart Redirect for WooCommerce is a practical extension for merchants who want greater control over customer navigation after products are added to the cart.
From direct checkout redirects to product-specific destinations and promotional shopping flows, the plugin provides flexible tools for adapting WooCommerce to different selling strategies.
Streamline your store’s purchasing process and create a smoother customer experience with Add to Cart Redirect for WooCommerce.
