Boost Sales by Showing Customers Their Savings
The MSRP Pricing for WooCommerce extension is a powerful marketing tool designed to increase conversions by clearly demonstrating value to your customers. It allows you to display a Manufacturer’s Suggested Retail Price (MSRP), list price, or recommended retail price directly on your product pages. When your selling price is lower, the plugin automatically highlights the savings, providing a compelling reason for customers to complete their purchase.
This proven pricing strategy builds trust and creates a sense of urgency by showing a transparent, apples-to-apples comparison. It’s an essential tool for any store owner looking to implement effective promotional pricing without constantly running complex sales.
Key Features for a Transparent Pricing Strategy
MSRP Pricing for WooCommerce is packed with flexible features to help you perfectly implement this sales-boosting technique.
Display MSRP on All Product Types
Easily add a suggested retail price to both simple and variable products. For variable products, you can set a unique MSRP for each individual variation. When a customer selects a different size, color, or style, the MSRP and savings display will update dynamically to reflect their choice.
Automatically Highlight Customer Savings
This is the core benefit of the plugin. It automatically calculates and displays the difference between your price and the MSRP, showing customers exactly how much they save. You can configure this to show the savings as a fixed monetary amount (e.g., “You save $15.00”) or as a percentage (e.g., “You save 25%”), reinforcing the value of the deal.
Full Control Over Display and Text
Customize the presentation to match your store’s branding and terminology. You can easily change the “MSRP” label to alternatives like “List Price,” “Was,” or “Recommended Price.” The MSRP is typically shown with a strikethrough to visually emphasize the discount. You also have control over where the MSRP is displayed—on single product pages, catalog pages, or both.
Easy to Configure and SEO-Friendly
Get up and running in minutes and ensure your pricing is understood by customers and search engines alike.
Simple Setup Process
Configuration is straightforward. After installation, you can adjust the global settings to fit your needs. Then, when editing any product, a new “MSRP” field will be available in the pricing section. Simply enter the value, save the product, and you’re done.
Built-in Schema Markup
The MSRP Pricing for WooCommerce extension is built with search engine optimization in mind. It automatically adds the necessary schema.org price markup to your product pages. This helps search engines understand your pricing structure, which can lead to enhanced rich snippets in search results, potentially driving more qualified traffic to your store.
